So you’ve built your iOS app. You’ve tested it, polished the interface, and everything runs like butter.
Now comes the real test: getting it into the Apple Store.
For developers, especially first-timers, this step can feel like walking a tightrope. Apple has strict guidelines, a structured review process, and no patience for half-baked submissions. One small oversight can push your app back by days, sometimes weeks.
This guide walks you through everything you need to know about submitting your app to the Apple Store, with real, actionable tips on what works, what doesn’t, and what to avoid. Whether you're building something from scratch or shipping a product using modern dev tools like Create, this deep dive will help you get through the gates faster and smarter.
Why Apple Reviews Are So Tough (And That’s a Good Thing)
Apple’s review process exists to protect users. Every app goes through a manual review by real humans who test your app for performance, design compliance, data handling, user experience, and adherence to guidelines.
Apple has high standards, and for good reason: the App Store is one of the most trusted marketplaces in tech. So if you want your app to be listed there, you have to earn it.
This makes the submission process part technical, part editorial, and part strategic. Which is why understanding what to avoid while submitting your app to the Apple Store is just as important as knowing what to do right.
Step 1: Start with Apple’s Guidelines (Yes, Actually Read Them)
Start by thoroughly reading the App Store Review Guidelines. Not just skimming, actually reading.
Apple updates these regularly, and not knowing them is one of the top things to avoid while submitting your app to the Apple Store.
They’re not just for show. The App Review team uses them as their playbook, and so should you.
A few common rules developers miss:
- Don’t request access to unnecessary device features (like camera, location, etc.)
- Your app must run smoothly on the latest iOS and device lineup
- Avoid placeholder content; even one lorem ipsum can get flagged
- Ensure your app complies with privacy requirements, including a clear privacy policy link
Apple doesn’t just care about functionality; they care about user trust, clarity, and consistency.
Bottom line: follow the rules, or your app won’t even make it past the first review.
Step 2: Prepare Clean, Compelling Metadata
Once your build is ready, you’ll need to create a listing on App Store Connect. This includes:
- App name
- Description
- Keywords
- App icon
- Screenshots
- Support and privacy policy URLs
These aren’t just branding elements; they are part of the review process.
Here’s how to get it right:
- Write a clear and honest app description. Don’t exaggerate functionality.
- Use relevant keywords naturally. Don’t stuff them.
- Screenshots should reflect real, usable parts of your app; avoid mockups or concept art.
- Your app icon should be original, polished, and follow Apple’s Human Interface Guidelines.
Pro tip: Use your first screenshot to show immediate value. The reviewer (and future users) should instantly get what your app does and why it matters.
Step 3: Test Like a Reviewer Would
You’re not just testing for bugs; you’re testing for experience. Reviewers are going to explore your app like a new user would, and they’ll do it on multiple devices in different conditions.
Here’s what to focus on:
- Smooth onboarding and navigation
- Zero crashes, zero console errors
- Seamless flow between screens
- Fast loading time, ideally under 2 seconds
- Proper handling of offline mode (if relevant)
- All links working (especially your privacy policy and support links)
Also, if you’re using in-app purchases, make sure they're configured correctly in App Store Connect, available in the build, and can be triggered. Missing or broken purchases are one of the most common rejection reasons.
If your app requires sign-in or special conditions, provide demo credentials or screen recordings in the reviewer notes.
Step 4: Set Up Your App for Review
Once the build is uploaded via Xcode or Transporter, the real setup begins in App Store Connect.
- Fill every field in the listing
- Upload appropriate screenshots for all supported device sizes
- Add detailed notes for the reviewer
- Include a test account (if your app needs login)
- Add a demo video if your UX is complex or requires explanation
Use the notes section wisely; explain any edge cases, how to navigate hidden flows, or anything that might confuse someone new. Apple reviewers don’t guess. If they’re unsure, they reject.
Step 5: Handle Rejection Like a Pro (Because It Happens)
Even with all the prep, rejection is common and fixable.
You’ll receive a message in App Store Connect explaining why the app was rejected. The good news: it’s often something minor.
Common rejection reasons:
- Metadata mismatch (e.g., feature mentioned in description isn’t present)
- Crashes or unresponsive features
- Privacy policy missing or not loading
- Design not aligned with Apple UI standards
Use the feedback to make changes, resubmit, and include notes about what was fixed. If you strongly disagree, Apple allows you to request a review board appeal, and many developers have succeeded by explaining their case clearly.
Extra Tips from Developers Who’ve Been There
In addition to Apple’s official documentation, learning from other devs can give you the edge.
From community forums like this Reddit thread, here are a few real-world DOs and DON’Ts:
DO:
- Use TestFlight to run beta tests and catch edge cases early
- Set realistic expectations for review times (it’s not always 24 hrs)
- Review screenshots on multiple devices to avoid weird crops
- Use dev platforms like Create for speed, but double down on testing and compliance before submission
DON’T:
- Submit without a working privacy policy URL
- Upload builds with hardcoded test data or fake content
- Ignore accessibility; VoiceOver, font sizes, and contrast matter
- Assume the reviewer will “figure it out.”
Final Thoughts
Submitting your app to the Apple Store can feel high-stakes, because it is. But it’s not a mystery.
The rules are clear. The process is consistent. And if you take your time, test properly, and communicate clearly, your app can make it through without drama.
Remember: the most important things to avoid while submitting your app to the Apple Store are rushing the process, ignoring review guidelines, or underestimating what reviewers expect.
Respect the process, use the tools available (like Create, if you want to build fast), and take the final submission as seriously as the development itself.
Your users will thank you, and so will the App Review team.
