There’s a line in the video we dropped: "We’re building the tool we wish we had." It’s easy to gloss over, but for us, it says everything.
It captures what’s driving this team, this product, and this company. It’s not a campaign. It’s not marketing. It’s our lived experience. We’ve all felt the friction of turning ideas into software—too slow, too fragmented, too painful. So we’re building something different.
We’re building Create.
And behind Create is a small, obsessive, weirdly ambitious team of engineers, designers, and operators who care deeply about one thing: collapsing the distance between idea and working software.
The People Behind the Agents
We’re engineers, designers, product thinkers, and builders who’ve lived the pain of turning an idea into real software. Some of us come from startups. Others from big tech. We’ve shipped code that scaled. And we’ve rewritten code that shouldn’t have.
We’ve used the tools.
We’ve fought the tools.
Now, we’re building the tool we always wanted.
This isn’t a job for us; it’s a mission. We’re building agentic systems that reason. That works with you. That don’t just generate boilerplate but actually collaborate, ask questions, refactor, and ship.
We’re not trying to automate developers out of the loop. We’re trying to bend the loop.
Why This Team Works
We’re not building dashboards. We’re not stacking features. We’re building infrastructure that talks back. That's the reason. That builds with you, not just for you.
That requires a very specific kind of culture:
- We prototype in real time. If something’s not working, we’ll know within the hour.
- We ship fast, but not sloppily. Thoughtful velocity > frantic activity.
- We don’t do long handoffs. Engineers talk to designers. PMs talk to models. Everyone’s in the loop.
We talk in prompts and functions. We write docs like they’re product surfaces. And we cut scope without drama, because clarity is more important than ego.
The Culture You Don’t See in the Code
If you pause the video at the right moments, you’ll see a few things that don’t show up in release notes:
- Someone whiteboarding at 9pm not because they had to, but because they were fired up about a new UX flow.
- A Slack thread that started with “wait, what if…” and ended with a new feature by morning.
- Laughter, lots of it. Because building ambitious things doesn’t have to feel like an outdated loop.
We don’t wear the “startup grind” badge. We wear the “move fast and stay human” badge. We care deeply, and we work hard—but we also take care of each other and ourselves.
Why This Matters
Because behind every AI product is a human team making sharp decisions.
In the middle of all the noise around AI and software agents, we want to show you something quieter but more real: the team. Not just what we’re building, but how we’re building it.
We’re not finished. Not even close.
But we’re building Create the same way we hope you’ll build with Create:
- Fast
- With intention
- Together
Try → Create
