Use this file to discover all available pages before exploring further.
Anything handles the build and submission process for you. You publish through Apple’s TestFlight, test on a real device, then submit for App Store review.
New Apple Developer Accounts typically take 3 days to process and may require ID verification. You won’t be able to publish until Apple sends a “Welcome to The Developer Program” email.
Gather these assets before you start:
App icon (1024x1024px)
App description
Screenshots for iPhone and iPad displays (or generate them in Project Settings)
Enter your Apple ID credentials, then complete verification. Text verification sends a code to your phone on record. Device authentication prompts a security code on any Apple device signed in with your Apple ID.If something goes wrong during sign-in, Anything shows you what happened: invalid credentials, a bad verification code, or an issue with your Apple account. Follow the on-screen message to fix it and try again.
Anything handles the build and uploads it to App Store Connect. This usually takes 30 minutes or less.
3
Install via TestFlight
Download TestFlight from the App Store and log in with your developer account.
No iPhone? TestFlight also works on recent Mac laptops.
Check your email for an invitation from App Store Connect with an invite code. Redeem it in TestFlight. You only need to do this once per app.
Apple requires several items before your app can be reviewed. Work through each section in App Store Connect.
1
Upload screenshots
You can generate screenshots directly in Anything or upload your own.In the Prepare for Submission tab, scroll to the screenshot section and upload:
iPhone screenshots (6.5” and 5.5” displays)
iPad screenshots (12.9” and 11” displays)
Screenshots showing key features, high quality and properly sized
Already published and need to swap screenshots? Ask the agent to update or remove your App Store screenshots and it handles it in App Store Connect for you.
2
App information
Fill out the Contact Information section. If your app requires sign-in, provide a test account for Apple’s review team.
3
General information
Add your support URL from your Anything project
Declare copyright information
Add relevant keywords
Select an appropriate category
4
Age rating
Fill out the Age Rating section underneath General Information.
5
Choose a build
In the Prepare for Submission tab, scroll to the Build section and select the version you want to submit. The latest build appears at the top.
Anything includes a screenshot generator that creates App Store ready images for you.
1
Open the screenshot wizard
Go to Project Settings and find the App Store Screenshots section. Click Generate Screenshots to open the wizard.
2
Choose devices
Select which device sizes you need: iPhone, iPad, or both. The generator creates properly sized images for each.
3
Pick your source
Choose a mobile page from your app to screenshot, or upload your own custom images.
4
Customize the layout
Pick a template layout: caption on top, caption on bottom, or no caption. Edit the caption text and set the style. Click the magic wand button to generate captions and styles with AI.
5
Choose from variations
Each generation creates 5 different variations. Browse through them and pick your favorites. Download images individually or grab all of them as a ZIP file. Delete any variations you do not need.
6
Remix to iterate
Click Remix on any screenshot to generate new variations with the same settings. iPhone and iPad sizes generate in parallel so you can keep iterating without waiting.
Builds take up to 30 minutes to appear in TestFlight. Check that your Apple Developer account is active and fully processed — Apple sends a “Welcome to The Developer Program” email when it’s ready. Make sure all agreements, banking, and tax info are complete in App Store Connect. If your account was recently created, Apple may still be processing it (this typically takes 3 days). See Verify your Apple Developer account for a full checklist.
Stuck on upload
If the upload screen hasn’t progressed after 30 minutes, close the publish dialog and try again. Make sure you have a stable internet connection. If it keeps failing, email hello@anything.com with your build URL.
Verification code not arriving
Apple sends codes to the phone number or device linked to your Apple ID, not your email. Check all Apple devices signed into your account. If you chose text verification, check the phone number on file with Apple.
Invalid credentials or sign-in failed
Double-check your Apple ID email and password. If you recently changed your password, use the new one. If your account is locked, reset it at iforgot.apple.com before trying again.
Distribution certificate no longer valid
This means your iOS distribution certificate expired or was revoked. Go to Certificates in the Apple Developer Portal, revoke the old certificate, then try submitting again. Anything creates a new one automatically.
Apple reviews every app. Here are the most common rejection reasons and how to fix them.
Generic permission descriptions (Guideline 5.1.1)
Apple requires specific descriptions for camera, location, and other permissions. They reject generic text like “We need access to your camera.” Explain exactly why your app needs the permission and what data you collect. Email hello@anything.com with your build URL and the custom permission text you want applied.
Missing privacy policy
Every App Store submission needs a privacy policy URL. Use Termly to generate one for free, then add it in App Store Connect under App Privacy.
Incomplete metadata
Make sure all required fields are filled: app description, screenshots for all required device sizes, contact info, age rating, and a support URL. Apple won’t review incomplete submissions. See the step-by-step checklist above.